On April 13, Thursday, Amazon announced that it will be launching Amazon Bedrock, an AI platform for companies that will compete with corporate solutions from OpenAI and other players in the generative AI market. Bedrock is a collection of generative AI tools that may assist companies and consumers of Amazon Web Service in creating chatbots, creating and classifying photos based on prompts, and generating and summarising text.
After stating in his annual shareholder letter that his business is heavily investing in generative AI, Amazon CEO Andy Jassy made the announcement. According to Jassy, the world’s largest retailer would “invest heavily” in large language models (LLMs) and generative AI.
Amazon’s Bedrock will provide clients with “easy access to foundation models (FMs)” from leading AI startup model providers, which they can customise with their own data and deploy in their apps rather than having to construct large-scale AI models themselves. Users of Bedrock may carry out particular tasks by choosing from these “foundation models,” such as Jurassic-2 from AI21, Claude from Anthropic, Stable Diffusion from Stability AI, and Amazon Titan.
The objective is to provide AWS customers with the “flexibility and choice to use the best models for their specific needs,” according to the business which spans a variety of industries including healthcare, banking, computing, manufacturing, filmmaking, and more. This includes using data to generate product social media posts, display advertisements, and online text for each product.
Tech companies all around the world are getting ready to make an appearance as Titan and Bedrock prepare to join the first wave of publicly accessible generative AI models. Alibaba, a Chinese internet company, is also getting ready to launch “Tongyi Qianwen,” its own AI chatbot, in an effort to compete with the Western companies that now rule the market.
Addressing one of the major issues existing around AI platforms, Amazon states, “None of the customer’s data is used to train the underlying models, and since all data is encrypted and does not leave a customer’s Virtual Private Cloud (VPC), customers can trust that their data will remain private and confidential.” Such a statement eliminates existing concerns regarding privacy as countries like Italy who have addressed and taken action against it. Therefore, this introduction will be actively watched out as a sign of a new wave of technological evolution.